I do a lot of adjacency analysis in my job, as in what category of products to be placed next to which category in a retail set-up so that people take it as a natural extension. One of the most famous category adjacency discovery world over has been baby nappies, and beer! Men come to pick up beer when at a store, and remember, "Hey, the Mrs. had mentioned to pick something up. Whoa, there it is!". Or "Aw damn, sniff, wasting such an evening on this list the Mrs. has given. Ok, what next, baby nappies. Check. Wait a min. Uh, I deserve one of these after so much hard work now, don't I?"
So well, saying that I am thinking of the previous weekend in the middle of the present week isn't really that far fetched an adjacency, not when it is such a beautiful morning outside, and I am the first person in the office. First person by a good 25 minutes.
(regulatory creative introduction to post done. On to cliched last weekend nostalgia bit)
On Friday evening, I concocted a new cocktail. Whisky based.
Top up a large 60 ml whisky with lots of ice. Pour some apple juice. Top it up with Coke. And then shake up black salt on it. It is strong, tangy, smooth, and gets you drunk enough to merit it the name I gave it. Bittersweet Memories.
This all the while
(publishing old drafts)
So well, saying that I am thinking of the previous weekend in the middle of the present week isn't really that far fetched an adjacency, not when it is such a beautiful morning outside, and I am the first person in the office. First person by a good 25 minutes.
(regulatory creative introduction to post done. On to cliched last weekend nostalgia bit)
On Friday evening, I concocted a new cocktail. Whisky based.
Top up a large 60 ml whisky with lots of ice. Pour some apple juice. Top it up with Coke. And then shake up black salt on it. It is strong, tangy, smooth, and gets you drunk enough to merit it the name I gave it. Bittersweet Memories.
This all the while
(publishing old drafts)
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